NETFLIX + SAMSUNG
"Don't" steal this TV
DON'T STEAL THIS VERY STEALABLE TV
"Red Notice" is a heist film with action, betrayal, and constant questioning of who is on which side. So we launched a campaign just as fun and twisted. To promote the film and the partnership between Netflix and Samsung, we put Neo QLED TVs on billboards and told people "not" to steal them.
Agency: WIEDEN + KENNEDY / Role: CW - concept & execution / Director: John Palacio
We kicked things off with The Rock himself explicitly warning people to NOT take the TVs
... but of course, people didn't listen.
Daily updates were posted with clues to the locations where they should not steal the TVs.
After all the TVs were stolen from the billboards, we told people not to steal them from the Samsung website.
