KROGER
Operation Gingerbread
THE HOLIDAYS ARE SWEETER WHEN WE’RE TOGETHER
Kroger wanted to remind people what truly makes the holidays special: being together. In a season that’s often about shopping lists and crowded schedules, the campaign focused on the small moments of connection that make the holidays meaningful: the laughter, the shared meals, and the feeling of being surrounded by the people who matter most.
Agency: Adam&eveDDB / Role: Concept & execution / Director: Hornet
In partnership with the USO, we helped children of deployed service members bake and decorate gingerbread cookies shaped like their parents. Each cookie was sent in a Kroger-branded care package, carrying a little piece of home across the world.
