FACEBOOK
Take on anything
DO ANYTHING WITH THE RIGHT PEOPLE
Personal growth is a never-ending journey of discovery and learning. And Facebook Groups are a great place to go down that path, by diving into (literally) any interest you may have, even briefly.
Naturally, this journey has its ups and downs, but having like-minded individuals ready to catch you (or at least laugh with you) along the way is what makes finding your best self-worth finding. This campaign intends to encourage people to explore their own passions.
Agency: FACEBOOK / Role: CW - concept & execution / Director: We are from LA and Rick Darge
From Instagram stories to Facebook carousels, we developed assets for any touch point on the platform.
Along with the campaign we partnered with Melissa Villaseñor (from Saturday Night Live) and real group members to create a series of episodes that tap into the quirky passions found in Groups and the collective drive to get just a bit better than you were yesterday.
Among different assets, we created some 360 experiences that invited users to take on different hobbies by discovering the support from Facebook’s dedicated communities.
