SAMSUNG
Ruggedized Portfolio
BUILT FOR EVERY JOB IMAGINABLE
Samsung's Ruggedized portfolio is designed for professionals with the most extreme jobs. So to prove their durability and reliability, we put them through the ultimate test: children's imagination. This allowed us to create the perfect setup to showcase not only the different devices but also their numerous features.
Agency: OGILVY / Role: ACD - concept & execution / Director: Markus Walter
In the spirit of being playful and knowing that people would be curious about the last drawing, we threw in a few Easter eggs: a solar system poster on the wall, the Moon landing's date on an invoice, and a constellation reference on the tablet's navigation app.
We also wrote some ads to point out some of their cool features:
