APPLE
AirPods Pro
REBUILT FROM THE SOUND UP
Even if they looked the same, the new AirPods Pro had been completely reengineered to provide an even richer audio experience. They came equipped with features like spatial audio, active noise cancellation, and adaptive transparency; which of course mean nothing to the general consumer. So how do you show "amazing sound" when even sound is already invisible? Taking inspiration from Apple's dancing shapes heritage, we came up with a new way to show sound at its best.
Agency: APPLE / Role: ACD - concept & execution / Director: Rohan Blair-Mangat
APPLE
HomePod
BIG SOUND BIG BRAINS
Our ability to hear improves in the dark. So what better way to introduce the new HomePod and its advanced features than in a space that is free of distractions?
Agency: APPLE / Role: ACD - concept & execution / Director: Kim Gehrig
