AD COUNCIL
Seize the Awkward
AN AWKWARD SUICIDE PREVENTION CAMPAIGN
Sadly, suicide is the second leading cause of death among young adults in the U.S., and yet, something as simple as reaching out to a friend who seems down could make a huge difference. It might not always be easy but seizing an awkward moment to ask friends if they’re ok could mean the world to them. The campaign intends to encourage people to do just that through a series of digital assets and tools that can be found on: seizetheawkward.org
Agency: DROGA5 / Role: CW - concept and execution / Director: Max Sherman
Youngsters love tutorials so we created some to help them seize the awkward.
We then took the streets and, thanks to artists, made seizing the awkward beautiful.
... and even created new ways to reach out.
Finally, we created a home for the campaign on seizetheawkward.org
